KEEP CLEAN AND CONFIDENT: Wash away funky build-up and odor-causing bacteria in the groin and ball area with a formula that both cleanses and soothes. Made with Witch Hazel to cleanse, Oat Powder to soothe skin, and Aloe Vera for hydration . SAFE FOR SENSITIVE SKIN: We use naturally derived formulas that are rigorously tested to make sure they’re safe and effective to use on sensitive skin . MADE SPECIALLY FOR GUYS: Your body is different, and so are your skin’s needs. Especially when it’s been cramped in underwear all day. So we put a lot of thought (and research) into crafting the perfect care routine that’s specifically designed for men’s groin areas . NATURALLY DERIVED INGREDIENTS: Features plant-based ingredients like Natural Silica to help reduce skin friction, and Arrowroot Powder for the absorption of excess moisture . A FRESH ROUTINE: Start with Foaming Cleanser for a gentle clean, move to Deodorant Lotion for odor and wetness protection, then apply a small amount of Anti-Chafe Gel anywhere you feel friction . TRUSTED BY MORE THAN 5 MILLION MEN: Born at the base of Mt. Tam, CA. Proudly made in the US and B Corp certified. Loved by millions of men the world over . Make sure your private parts stay your best parts with new Below the Belt Foaming Cleanser. Designed specifically for guys, it uses a formula packed with Naturally Derived Ingredients like Witch Hazel, Oat Powder, and Aloe to cleanse and hydrate the skin in your groin. With a smooth lather and a fresh citrus scent, it’s a gentle yet effective way to stay clean and confident in your most sensitive areas.