GRIPPY HOLD THAT LOCKS MAKEUP: This advanced gel formula creates a tacky, cushion-like layer that gently grips onto your foundation, concealer and base products so they stay exactly where you put them. The lightweight texture fills the appearance of pores and blurs imperfections to give you a smooth, even canvas. Your base applies more evenly, blends more effortlessly and looks freshly applied from morning through to the end of your day. No sliding, no fading, no patchiness. SMOOTHS & PREPS FOR ALL DAY WEAR: Designed to be the essential first step between skincare and foundation. The transparent gel glides across your complexion, instantly smoothing uneven texture and creating a refined, poreless-looking surface. Foundation and tinted products lay down flawlessly on prepped skin, giving you a filtered, soft-focus finish that holds. The result is a visibly perfected canvas that keeps your entire look polished, fresh and comfortable from first application to last. SKINCARE ENRICHED GEL FORMULA: Infused with Niacinamide to help refine the look of pores and improve overall radiance. Aloe Barbadensis Leaf Water soothes and delivers lightweight moisture. Panthenol (Vitamin B5) supports your natural moisture barrier while Sodium Hyaluronate draws hydration to the surface for a dewy, balanced feel. This fragrance-free formula works as an extra layer of daily skincare beneath your base, nourishing and conditioning your complexion with every wear. ONE STEP TO PREPPED SKIN: Simplify your morning routine with a single product that primes, smooths, hydrates and grips. Apply a thin layer with clean fingertips to dry, freshly moisturized skin, allow one to two minutes for the tacky grip to activate, then apply your foundation or tinted moisturizer directly on top. The invisible, weightless formula disappears into your complexion, leaving behind only a smooth, grippy layer that holds everything in place. No extra steps needed. VEGAN AND CRUELTY FREE: This formula contains no parabens and is 100 percent cruelty free and vegan. Formulated without added fragrance, so what you feel on your skin is pure performance with no unnecessary irritants. MCoBeauty is Australia's luxe-for-less beauty brand, created to deliver high-quality beauty that everyone deserves. The full MCoBeauty collection spans complexion, lips, eyes and brows, so you can build your entire routine with products that share the same quality and values. SUITABLE FOR ALL SKIN TYPES: Whether your skin runs oily, dry, combination or sensitive, this lightweight gel primer works with your natural complexion rather than against it. The oil-free, water-based formula absorbs cleanly without adding excess shine or heaviness to oily and combination skin. For dry and dehydrated skin, the Aloe Vera and Glycerin content delivers a comfortable layer of moisture that prevents foundation from clinging to flaky patches. A universal primer for every concern. MCoBeauty Makeup Grip Primer is a hydrating, oil-free gel face primer that preps, smooths and grips your makeup in one easy step. The unique tacky, water-based formula creates a lightweight, breathable layer over the skin, helping foundation and base products glide on evenly and stay looking fresh for longer. Powered by skincare-style ingredients including Aloe Vera, Niacinamide, Agave Extract and Vitamins E and B5, it acts like an extra layer of skincare under your makeup. The formula helps support hydration and comfort while softening the look of texture, so your complexion looks smoother, more balanced and ready for a long-wear base. The transparent gel texture is oil-free and lightweight, gently filling the look of visible pores and uneven areas without feeling heavy, greasy or sticky. It absorbs quickly to leave a grippy finish that anchors makeup in place, making it an ideal everyday primer when you want your base to last. Makeup Grip Primer is suitable for all skin types and is particularly recommended for normal to dry skin. It layers easily under foundation, tinted moisturizer, skin tint or CC cream, and can also be worn alone on no-makeup days for a fresh, hydrated, dewy-looking complexion. The ingredient list does not include added fragrance, and while the formula is oil-free and designed to feel non-greasy, the brand does not describe it specifically as non-comedogenic. For a complete, long-wear routine, pair Makeup Grip Primer with MCoBeauty foundations, concealers, powders and setting sprays from the Face Collection to create a smooth, comfortable base that holds your makeup in place without sacrificing skin feel.