PREP YOUR SKIN: MCoBeauty Makeup Grip Primer is a gel formula made with moisturising ingredients. Its gel texture glides smoothly onto skin, creating an ideal base to prime your complexion for makeup application. Use after your skincare routine and before applying makeup for a fresh, smooth finish. FEATURES ALOE VERA, NIACINAMIDE AND MORE: Made with Aloe Vera Water, Niacinamide and Agave Americana Leaf Extract, this primer makeup not only preps your skin but also nourishes and soothes. It supports hydration, helps to improve skin texture, and leaves your complexion looking radiant and balanced before makeup. GEL THAT ABSORBS QUICKLY WITHOUT RESIDUE: This gel primer glides smoothly onto skin with a comfortable texture. It grips gently to the skin and blends easily without leaving sticky or heavy residue, helping to create an ideal base for make up application. PREP, SMOOTH & GRIP FOR LONG-WEAR MAKEUP: Makeup Grip Primer is a water-based gel face primer with a unique tacky finish that gently grips onto makeup, smoothing the look of skin so foundation and base products apply evenly and last comfortably all day. WHO WE ARE: MCoBeauty is a leading luxe-for-less beauty brand, created to break the rules of traditional high-end cosmetics. We're proudly female-founded, driven by purpose, and passionate about redefining what beauty looks and feels like, because great products should be for everyone, not just a few. HYDRATING, OIL-FREE FORMULA WITH SKINCARE BENEFITS: Enriched with Aloe Vera, Niacinamide, Agave Extract and Vitamins E and B5, this lightweight primer acts like an extra layer of skincare, helping skin feel hydrated, nourished and balanced under makeup. MCoBeauty Makeup Grip Primer is a hydrating, oil-free gel face primer that preps, smooths and grips your makeup in one easy step. The unique tacky, water-based formula creates a lightweight, breathable layer over the skin, helping foundation and base products glide on evenly and stay looking fresh for longer. Powered by skincare-style ingredients including Aloe Vera, Niacinamide, Agave Extract and Vitamins E and B5, it acts like an extra layer of skincare under your makeup. The formula helps support hydration and comfort while softening the look of texture, so your complexion looks smoother, more balanced and ready for a long-wear base. The transparent gel texture is oil-free and lightweight, gently filling the look of visible pores and uneven areas without feeling heavy, greasy or sticky. It absorbs quickly to leave a grippy finish that anchors makeup in place, making it an ideal everyday primer when you want your base to last. Makeup Grip Primer is suitable for all skin types and is particularly recommended for normal to dry skin. It layers easily under foundation, tinted moisturizer, skin tint or CC cream, and can also be worn alone on no-makeup days for a fresh, hydrated, dewy-looking complexion. The ingredient list does not include added fragrance, and while the formula is oil-free and designed to feel non-greasy, the brand does not describe it specifically as non-comedogenic. For a complete, long-wear routine, pair Makeup Grip Primer with MCoBeauty foundations, concealers, powders and setting sprays from the Face Collection to create a smooth, comfortable base that holds your makeup in place without sacrificing skin feel.