IT"S NOT JUST A PRESHAVE GEL, IT'S CELLA MILANO: CELLA EXTRA EXTRA BIO is an AIAB/QCertificazioni certified product line.The result of intense research into formulas guaranteeing cosmetic effectiveness and respect for the environment.When purity and experience make the difference. WHY IT IS FANTASTIC: Its formula makes it ideal for the most sensitive skin or course beards that requires special care and attention. The Bio Cella Pre-Shave Gel prepares the skin for shaving and prevents soreness, irritation and pain. It softens and lift hairs so the blade slides smoothly over the skin. Why not enjoy a faster, smoother and pain-free shave. DIRECTIONS FOR USE: Wet your face with warm water and apply Bio Cella Pre-Shave Gel with a light massage before applying shave cream WHY ALOE VERA: We have chosen Aloe Vera as the main ingredient of the Bio Cella line because of its considerable moisturising, soothing and conditioning properties. It stimulates natural cell renewal processes, delivering a calming, refreshing and soothing shave MADE IN MILAN, ITALY SINCE 1899 - Cella is proudly a family owned business of 4 generations that does not compromise on quality Cella Milano Pre-Shave Gel Organic 75ml is essential for a smooth, irritation-free shave. Enriched with organic Aloe Vera, it softens and lifts hair for effortless razor glide, preventing redness, irritation, and micro-cuts. Ideal for sensitive skin, this gel accelerates shaving while offering optimal protection. To use, apply to a warm, moist face with a gentle massage before shaving cream. Crafted with care in Italy, it combines tradition and innovation for the ultimate shaving experience.