Fish Measuring Tape: Our 120-inch soft measuring tape features clear 1-inch markings and folds up in its included velcro storage strap, making it a perfect addition to any fishing kit Durable Soft Tape Measure: This flexible tape measure is water- and tear-resistant to help ensure that it will endure in even the harshest conditions Easy Read Tape Measure: This ruler tape's bright, clear numbers let you quickly and easily measure fish without straining your eyes Compact Storage: This tape measure includes a hook-and-loop strap designed to keep it folded up tightly when not in use, so it will neatly fit in a pocket or tackle box Fierce, Tough, Proven: The Cuda brand was designed with the strength, power and agility of the Barracuda; Cuda fishing products are built for ultimate fresh and saltwater fishing performance and will continue to perform over time