ELEVATED HOLD FOR ICONIC STYLES! A firm hold pomade built for slick backs, side parts, and bold, sculpted men’s hairstyles with long lasting control. BARBERSHOP QUALITY: ZEUS Firm Hold Pomade is an upgrade to old school oil-based pomades, replacing petrolatum with conditioning Jojoba Wax, Aloe Vera, and Keratin Protein for healthier, smoother hair. STRONG HOLD WITH EASY RINSE: Our high-performance water-based pomade offers heavy hold and all-day pliability yet rinses out clean without buildup, flakes, or greasy residue. NATURAL FINISH: A hair styling gel that elevates shine, softens coarse hair, and keeps signature styles controlled and polished with a clean, modern barbershop finish that lasts. MADE IN USA | FIRM HOLD | PARABEN, SULFATE & CRUELTY FREE