SLS FREE AND FLUORIDE-FREE VEGAN TOOTHPASTE: Many toothpastes contain sodium lauryl sulfate (SLS) that may irritate sensitive teeth and gums. Kiss My Face Triple Action Herbal Mint Gel toothpaste is an SLS Free, Fluoride Free, Vegan toothpaste, that provides you with the necessary oral support you need. REMOVES PLAQUE, PREVENTS TARTAR AND WHITENS: We understand that tooth integrity is crucial for improved long-term oral health. Kiss My Face Triple Action Herbal Mint Gel is made up of gentle and yet powerful ingredients that help remove plaque, prevent tartar buildup and whiten teeth. BREATH BLASTING FRESHNESS: Perk up your mouth with this triple-action toothpaste and get Breath Blasting Freshness. Enjoy the oral care trifecta: clean, fresh mouth, bright smile, and minty fresh breath. UNIQUE BLEND: With unique combination of Tea Tree Oil, Aloe vera, and Licorice Root, coupled with Hydrated Silica, our gel toothpaste helps remove plaque and prevent tartar buildup while gently removing surface stains and whitening teeth KISS MY FACE: We pride ourselves on making high-quality, wholesome personal care products; It’s our mission to combine wholesome ingredients to create the most effective personal care products anywhere