NO AMMONIA, RESORCINOL, NO PPD MAXIMUN GREY HAIR COVERAGE Intense, bright color Long-lasting Its exclusive formula is rich in Plant keratin, Aloe Vera gel and Sunflower oil. It protects and takes care of hair fiber and scalp. The formula of our innovative line of permanent dyeing is free of chemical ingredients such as resorcinol, ammonia and paraben preservatives, being enhanced instead with natural extracts such as aloe vera, sunflower and plan keratin (soya beans and wheat) to protect the health and colour of your hair and scalp.