Aeries Evolution From Undergarments to Empowering Fashion

The fashion industry has seen a huge shift in recent years with a move towards body positivity and embracing natural beauty. One of the champions of this movement is Aerie, the lingerie and clothing brand owned by American Eagle Outfitters. Aerie has gone from being a small line of American Eagle underwear to a powerful fashion phenomenon and a leader in the industry. In this blog post, well take a look at Aeries incredible evolution and how it has become a beacon for inclusivity, empowerment, and body positivity.


A Look Back at Aeries History


American Eagle clothing storefront shopping mall


Aerie was originally launched in 2006 as a limited collection of American Eagle underwear. It was created as a way to expand American Eagles customer base by targeting a younger demographic. The underwear was made from a lightweight fabric and featured bright colors and bold prints. Despite its initial success, Aerie was still seen as a small part of the American Eagle brand.


In 2014, Aerie underwent a major transformation and rebranding. The company shifted its focus away from American Eagle underwear and started to emphasize its own identity. They began to use models of all shapes and sizes, and featured real women in their advertising campaigns. This move was met with huge praise from customers and was seen as a major win for body positivity and inclusivity.


Aeries Move Away from Photoshopping


One of Aeries most iconic moves was their decision to stop retouching their images in 2014. This was a stark contrast to the rest of the fashion industry which heavily relied on airbrushing and photoshopping to create unattainable standards of beauty. Aeries decision to embrace real women and their natural beauty was revolutionary and was seen as a major milestone in the body-positive movement.


Aeries commitment to body positivity was further solidified with its AerieREAL campaign which featured unretouched images of its models. The campaign was met with huge praise from customers and was credited with helping to redefine beauty standards.


Aeries Expansion into Clothing


sports bras, bralettes and athleisure fashion clothing at Aerie women's clothing store


In 2016, Aerie expanded its range to include clothing. The new line featured clothing for all shapes and sizes and was designed to be comfortable and flattering. Aeries clothing has become hugely popular and has become a go-to for many women. The company also offers a range of accessories and other items such as swimwear and sleepwear.


Aeries commitment to inclusivity has been hugely successful and has helped to redefine the fashion industry. The companys products are widely available in stores and online, making it easier than ever to find fashionable clothing that fits.


Aeries Inspiring Partnerships


In 2017, Aerie announced a partnership with actress and activist Yara Shahidi. Yara was chosen as the face of the AerieREAL Role Model campaign which celebrated strong women who are working to make the world a better place. The partnership was hugely successful and was praised for its commitment to empowering women. Aerie has also partnered with other inspiring role models such as actress and activist Jameela Jamil and professional soccer player Alex Morgan. Aeries Impact on the Fashion Industry


Aeries has had a huge impact on the fashion industry. The companys move away from retouching and its use of real models has been hugely influential and has inspired other brands to follow suit. In 2019, Aerie was named Brand of the Year by the American Apparel and Footwear Association for its commitment to body positivity and its positive impact on the industry. The company has been credited with helping to empower women and promote self-love and acceptance.


Aeries Support for Charities and Causes


Aerie has been committed to supporting charities and causes since its launch. The company has partnered with organizations such as the National Eating Disorders Association and the Breast Cancer Research Foundation to help raise awareness and funds for important causes. Aerie also donates a portion of its proceeds to various charities and organizations.

The company has also taken steps to become more eco-friendly and reduce its environmental impact. Aerie has committed to using more sustainable materials and has taken steps to reduce its carbon footprint.




Aerie has come a long way from its roots as a small line of American Eagle underwear. The company has become a powerful force in the fashion industry and a leader in body positivity and inclusivity. Aeries commitment to real women and its support for charities and causes have been hugely successful and have inspired other brands to follow suit. Aeries evolution is an inspiring example of how a brand can break free of traditional conventions and become a powerful fashion phenomenon.


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