HAIR COLOR FOR MEN: Demi-permanent hair dye designed for men by barbers and stylists NATURAL-LOOKING GRAY COVERAGE: Blends grays seamlessly with your natural shade for an undetectable finish. PANTHENOL-ENRICHED: Infused with Pro-Vitamin B5 to keep hair soft, hydrated, and healthy-looking AMMONIA-FREE FORMULA: Gentle on hair and scalp, fades gradually with no harsh root lines or brassiness HOW TO USE: Mix color and developer as directed, apply with the precision brush to target gray areas on hair, beard, and mustache, leave on for 5 minutes, then shampoo out for natural, seamless color