A New Concept Texture: Bouncy and glowing formula that delivers a unique chewing gum-like texture to your lips A Soft, Bouncy Texture: Pudding-like, bouncy texture that creates plump lips without any stickiness A Jelly-Like Glow that Builds with Every Swipe: Hydrating, watery glow texture that bursts into a jelly-like glow with every swipe Multi-Use for Both Lips and Cheeks: Sweet jelly fruit colors that subtly tint both lips and cheeks for a glowy makeup Cute and Convenient Packaging: Pudding-shaped packaging with a mini brush inside for convenient use anytime, anywhere Buildable Color Intensity: Variety of colors with buildable formula allows you to customize the intensity from sheer to vibrant A soft, bouncy texture that creates a jelly-like glow on your lips and cheeks