There’s a new bedtime buddy on the block! Meet SNOObie: an all-in-one smart soother for babies to big kids …and beyond! Created by world-renowned pediatrician Dr. Harvey Karp, SNOObie is a white noise machine, nightlight, sleep trainer…and so much more! Soothing sound machine. Choose from 14 doctor-designed audio tracks, including SNOO’s beloved white noise and calming lullabies to lull your little one to sleep and keep them dreaming sweetly. Customizable nightlight. SNOObie’s light shines in a rainbow of hues…that turn on, turn off, and dim with a touch. Portable sound machine. SNOObie’s rechargeable battery lasts all night, making SNOObie your go-anywhere friend for around-the-house feeds, car naps, living room camp-outs, or use wherever your tot needs a comforting companion. Gentle sleep trainer. Set routines with the Happiest Baby app that use rise and shine light to signal when it’s time to sleep and when it’s okay to wake. White noise: Magic for babies to big kids…and beyond! Before they’re born, babies bask in the low rumbly sounds of the womb. These sounds keep them happy and calm…and that’s why our little ones continue to love white noise after they arrive. The right white noise—like SNOObie’s Rain on the Roof soundtrack—helps turn on a baby’s calming reflex—their natural “on switch” for sleep. Using SNOObie’s sounds in a bedtime routine helps little kids figure out that white noise means sleepytime. Plus, white noise helps to distract from common sleep-interrupters (think: teething or sniffles) and covers over the sounds of dogs barking or car alarms that might yank them from their dreams.