CURLS REBORN WITH ULTIMATE DEFINITION & STRENGTH: Dove Amino Curl Repair Shampoo & Conditioner for curly, coily hair works in harmony with curly hair to deliver 1 trillion amino acids.* *with system DEEP CONDITIONER FOR CURLY, COILY HAIR: This hydrating hair mask is infused with Amino Serum & Jojoba Oil, known to strengthen from within and prevent split ends while nourishing and conditioning. AMINO ACIDS & CURLY HAIR: Curly and coily hair textures lose specific ratios of essential amino acids as they get damaged. Dove Amino Curl range is tailored to repair damage from the inside out. HOW TO USE: Apply this shampoo to wet hair, lather and rinse before using Amino Curl Repair Conditioner. After conditioning use the Dove Amino Repair Mask and Dove Amino Define Cream. BACKED BY SCIENCE: This hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage. CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan