Define Your Eyes - This buildable, smudge proof mascara wraps every lash in lightweight micro tubes, creating a high impact finish without smudging or flaking. Real Results - Based on a consumer study of UK women, users and panelists, the highly-pigmented formula of our volume mascara lifts, lengthens and defines while keeping your lashes in place all day*. Root-to-Tip Wand Applicator - The curved mascara wand coats every lash from root to tip for a 'full 360' curl. Transform your look, whether you want to achieve a wide-awake or high impact, fanned out effect, we've got you and your lashes covered. How to Use - Apply your favorite No7 Eyeshadow Palette to the eyelids using a brush. Finish the eyes with the No7 Pro Artist lash mascara by rolling the brush applicator from the roots to the tips of the lashes. Use the tip of the brush applicator to fan out the lashes. Empowering Women Since 1935 - No7 has been creating beauty history by helping women look and feel their best for decades. With our rich health and beauty heritage, innovative skincare, and makeup backed by science, we've become the trusted brand through the generations. No7 has always offered every woman luxurious and glamorous beauty at a price they can afford. Transform your lashes by lifting, lengthening and defining them effortlessly. This lightweight and buildable tubing mascara wraps every lash for a wide-awake look, keeping lashes in place all day* without smudging or flaking. Transform your look, whether you want to achieve a wide-awake or high impact, fanned out effect, we've got you and your lashes covered. Apply your favorite No7 Eyeshadow Palette to the eyelids using a brush. Finish the eyes with the No7 Pro Artist lash mascara by rolling the brush applicator from the roots to the tips of the lashes. Use the tip of the brush applicator to fan out the lashes.