[INTENSIVE WHITENING] Experience the power of a formula that's 9.6 times more effective than a regular toothpaste. Achieve visibly whiter, healthier teeth with 24-hour stain resistance and enamel strengthening effect. [DEEP STAIN REMOVER] HIMALAYA PINKSALT Pink toothpaste changes deep-stained teeth to milky white smile. Tested to be effective in preventing and removing everyday stains from coffee, tea, and wine. [2.9X TONE-UP EFFECT IN JUST 1 USE] Experience instant brightness with our Pink Intensive Whitening Toothpaste, which instantly neutralizes stains and eliminates yellow tones in just 1 time use. [PERFECT FOR DAILY ROUTINE] Infused with pure salt with over 96% sodium chloride and essential minerals, this Himalayan Pink Salt "Pink Toothpaste" freshens breath, whitens teeth, and is gentle on gums and mouth. [PURELY NATURE-POWERED] Our toothpaste is nature-sourced, formulated without Parabens, Gluten, Hydrogen Peroxide, Phthalates, and Triclosan. Leave your oral health to unique and U.S. patented formula of HIMALAYA PINKSALT. According to modern structural geology theories, the Himalayas were created by tectonic movements caused by the collision of the Indian-Australian Plate and the Eurasian Plate. The formation of Himalayan pink salt is somewhat different depending on the scholar, but if we look at the background of the formation of Himalayan pink salt, first, the sea water of the Tethys, which was between the plates during the tectonic movement of the Indian-Australian Plate and the Eurasian Plate, was isolated, and the ancient sunlight evaporated the clean sea water to form salt. After that, the continued movement of the Indian Plate pushed up the Tibetan Plate, and the formed salt was pushed under the mountain range, creating the current Himalayan pink salt. This salt has been made into a pure crystal salt by repeated recrystallization of salt through pressure due to the weight of the mountains, geothermal activity, and volcanic activity over a long period of time. Himalaya Pinksalt toothpaste is made with Himalayan pink salt, one of the purest natural ingredien in the world.