It's The Lip For Us - Get the most perfect, flawless pout with our long-lasting lipstick formula for vivid, rich pigment in just one swipe! Each shade is formulated with lip-loving ingredients for a moisturizing boost and comfy feel. Non-Drying Formula - Antioxidant-rich Vitamin E nourishes your lips while avocado and Shea Butter lock in moisture. None of our Lippie formulas contain any harsh ingredients such as Parabens or Sulfates. Prep & Prime - Start with freshly exfoliated lips! Prime your lips with our Lippie Primer for smoother application and more comfortable wear. Application Tips - Line your lips with a matching Lippie Pencil; this will help you achieve the perfect finished look and give the appearance of fuller lips. If desired, you can apply your favorite Ultra Glossy Lip on top for more oomph! Obsession-Worthy Beauty - We believe beauty should be fun, fearless, and accessible. That’s why we serve up trend-setting, cruelty-free formulas made for real life. Get a flawless pout with our long-lasting formula for vivid, rich pigment in one swipe! Each shade of our lip products are infused with lip-loving Vitamin E, Mango, Avocado, and Shea Butter for a moisturizing boost + comfy feel. Made with a fan-favorite formula that doesn't dry you out, you'll definitely be grabbing for this moisturizing lipstick every time. Start with freshly exfoliated lips! Prime your lips with our Lippie Primer for smoother application and more comfortable wear! Line your lips with a matching Lippie Pencil; this will help you achieve the perfect finished look and give the appearance of fuller lips. Apply your Lippie Stix and you're good to go!