DETERGENT-FREE SHAMPOO FOR THICK AND CURLY HAIR – New Wash Rich is a deeply moisturizing cleansing cream formulated for thick, coarse, dry and curly hair; replaces both shampoo and conditioner with one sulfate-free step that cleanses without stripping essential moisture DOUBLES DOWN ON MOISTURE – Enriched with extra conditioning agents to intensely hydrate dry, coarse and chemically treated hair; reduces frizz, softens texture and adds manageability for curly and coily hair types that need more moisture than the original formula provides CLEAN FORMULA FOR CURLY AND COILY HAIR – Free of detergents, sulfates (SLS/SLES), parabens, silicones, phthalates and synthetic fragrance; biodegradable, vegan, color-safe and gentle enough for daily use on the most moisture-hungry hair textures ENHANCES CURLS AND COILS – Brings out natural wave and curl definition, reduces frizz and adds softness and shine; safe for color-treated and chemically processed (relaxed, permed, bleached) hair without stripping protective treatment results HOW TO USE – Coat wet hair from scalp to ends with a generous amount of New Wash. Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency. Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches. Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in NEW WASH RICH – 20oz REFILL POUCH
Your curls and coils deserve more moisture. New Wash Rich is formulated specifically for thick, coarse, dry and curly hair. It replaces shampoo and conditioner with a single deeply moisturizing cleansing cream — no sulfates, no detergents, no compromise. Just clean, deeply nourished, frizz-free hair that embraces its natural texture.
BENEFITS:
DEEP MOISTURE FOR THICK AND CURLY HAIR
Extra conditioning agents intensely hydrate dry, coarse and chemically processed hair
CLEANSES AND CONDITIONS IN ONE STEP
Detergent-free formula removes buildup while conditioning — no separate conditioner needed
FRIZZ CONTROL AND CURL DEFINITION
Softens coarse texture, reduces frizz and brings out natural curl definition
COLOR SAFE AND GENTLE
Free of sulfates, SLS, parabens, silicones, phthalates and synthetic fragrance
ECO-FRIENDLY 20oz REFILL
Sustainable refill pouch compatible with all Hairstory refillable bottles
HOW TO USE:
Refill your Hairstory New Wash bottle. Wet hair, apply generously from scalp to ends, add a splash of water, massage for 2-3 minutes, then rinse thoroughly.
ABOUT HAIRSTORY
Hairstory was born from a fundamental belief: the world needs fewer, better things. We develop clean formulas that promote total hair and scalp wellness. That's healthy haircare, without compromise.
