Trusted by parents for over 15 years: Free your hands and stay connected. For over a decade and a half, our premium baby wrap has been the go-to newborn essential, securely holding your baby or toddler (7–35 lbs) and giving you peace of mind during everyday moments. Expert-backed safety & ergonomics: Certified "Hip-Healthy" by the International Hip Dysplasia Institute and designed to strict T.I.C.K.S. babywearing standards. Our wrap evenly distributes weight to relieve back and shoulder strain while keeping your baby in a natural, supportive position. Premium, sag-resistant cotton: Unlike cheaper alternatives that stretch out and lose support, our custom 4-way stretch blend (95% Cotton, 5% Spandex) retains its shape wash after wash. It offers durable, breathable comfort that is machine washable and dryer safe. Calm & connected bonding: Mimicking the womb’s snug environment, our baby holder naturally soothes fussy babies, eases them to sleep, and facilitates vital skin-to-skin kangaroo care - strengthening your bond and giving you more rest and more of the moments that matter. One-size-fits-all & gift-ready: An essential baby shower registry gift. The stretchy, gender-neutral design provides a safe, custom fit for every body type - from petite to plus size - making it effortless to share between mom, dad, and caregivers. Boba Baby Wrap All wrapped up in love! French Terry Cotton Made from cotton and spandex, this baby wrap is soft and gentle on your baby's skin. Certified Hip-Healthy... by the International Hip Dysplasia Institute. The Classic baby wrap positions your little one in a natural ergonomic position. No-Guess Tying With just one way to tie, this baby wrap offers a stress-free babywearing experience for first-time wearers. Petite to Plus-Size Designed to fit all parents, this XS-XXL baby wrap perfectly contours to your body for a comfortable and ergonomic fit. Machine Washable Our Classic baby wrap is machine washable and dryer proof to make life just that little bit easier for new parents. Soft & Supportive Made from a heavier-weight cotton knit, the soft and supportive baby wrap comfortably carries even bigger babies. It promotes bonding and is perfect for skin-to-skin contact and fuss-free breastfeeding in the wrap. Calm & Connected Build a solid and secure connection that will last a lifetime with our Classic wrap! Wrapped up right against your heart, your little one will gently be rocked and soothed with every step you take. Perfect Fit, Every Time With 5.5 yards of buttery soft and supportive fabric, the Classic Boba Wrap offers a perfect fit for every parent. Complete with a broad base and crossed straps for optimal weight distribution. Easy-wrap, Easy-carry With just one way to tie and a handy center marker, our Classic baby wrap is a favorite of new parents. And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!