Plant-Based Ingredients: Hydrating Hair Masque contains plant-based ingredients to strengthen, seal, and revitalize hair strands. Hydrating Formula: The creamy formula provides hydration to dry, damaged hair. Revitalizing Ingredients: Contains essential nutrients like vitamins and minerals to revitalize hair. Strengthening Benefits: Plant-based ingredients help to strengthen hair strands from the inside out. Sage & Lavender Scent: The hydrating hair masque has a soothing sage and lavender scent. BE CHIC Hydrating Hair Masque by Becker Chicaiza This is the viral deep treatment that made headlines—and hairlines. Seen in the Daily Mail, NewBeauty, and Us Weekly, the BE CHIC Hydrating Hair Masque is a rinse-out treatment designed to transform dull, dry, and overworked strands into soft, healthy, high-gloss hair. Formulated by celebrity stylist Becker Chicaiza, this buttery masque is powered by natural keratin, shea butter, and coconut oil to deliver moisture, elasticity, and manageability in a single use. Ideal for weekly use on color-treated, damaged, or coarse hair, it leaves your strands smoother, shinier, and visibly healthier after one session. ⸻ TARGETS: Dry, brittle strands Breakage Frizz + dullness Color-treated hair Loss of elasticity Split ends ⸻ KEY INGREDIENTS: Natural Keratin – repairs + improves elasticity Shea Butter – deeply nourishes + softens Coconut Oil – boosts hydration + adds natural shine ⸻ WHY IT’S A FAVORITE: As seen in the Daily Mail, NewBeauty, and Us Weekly, this masque is trusted by celebrity stylists for reviving blonde, color-treated, and over-processed hair. Loved on social media and behind the chair, it delivers salon-worthy repair in one use. ⸻ HOW TO USE: After shampooing, apply generously from mid-lengths to ends. Leave on for 5–10 minutes, then rinse thoroughly. Use once or twice a week as needed. Plant-Based | Sulfate-Free | Paraben-Free | Color-Safe | Non-Toxic | For All Hair Types