BUILD YOUR OWN SHADE, LIGHT TO DEEP DARK – This gradual self tanner develops slowly instead of all at once, so you decide how far it goes. One coat for a soft sun-kissed glow, layer daily until you reach your shade, then top up once or twice a week to hold it. No booth, no UV, no commitment to a color you didn't choose. SUN-KISSED, NOT ORANGE — HERE'S THE TRICK – Orange comes from dry skin, not from tanner. Exfoliate first, moisturize knees, elbows, ankles and hands, then work the lotion in thin circles with a tanning mitt. It fades evenly instead of blotching, so your tan looks like it grew in rather than went on. HYDRATES WHILE IT TANS – Coconut oil, Monoi (Gardenia Tahitensis) extract, panthenol and sodium PCA leave skin genuinely soft, not tight or tacky. A favorite of fair, dry, and sun-sensitive skin that can't safely spend time in real sunlight. 13.5 FL OZ — MONTHS OF GLOW IN ONE BOTTLE – Most self tanners give you 8 oz. You get 13.5, at about $1.18 an ounce, and a little goes a long way. Full-body coverage for a whole season without rationing the bottle or reordering mid-tan. MADE IN THE USA BY A SMALL FAMILY BRAND – Formulated for both women and men, face and body. Let it dry 10 minutes and wear dark, loose clothing for the first hour; any transfer washes straight out of fabric. Backed by 275 reviews and a 30-day Amazon return window. Bronze DNA is a gradual sunless tanning lotion for people who want a real tan line-free glow without UV damage. Because color builds over hours rather than minutes, mistakes stay invisible and correctable — you're never one application away from a shade you regret. How to use: exfoliate and shower, dry fully, then apply with a tanning mitt in thin even circles, working upward from ankles. Go light over knees, elbows, ankles and feet, where skin drinks up more product. Wash palms thoroughly and buff the backs of hands with a damp cloth. Allow 10 minutes to dry before dressing. Color appears within a few hours and deepens over 24. Reapply every other day to build, then weekly to maintain. Fair or very pale skin can dilute with an unscented body lotion for a first pass. Made in the USA. 13.5 fl oz.