pH OPTIMIZED - Traditional soap gets you clean, but it raises the pH of your skin—helping odor bloom more quickly. Our acidified cleansing formula supports skin that smells better longer. KNOCK OUT AND CONTROL ODOR - Lume Acidified Body Wash is clinically proven to remove odor better than traditional soap and control odor for 24 hours after you step out of the shower. VISUALLY EVENS SKIN TONE - Clinically proven to reduce the appearance of hyperpigmentation and visually even skin tone. SKIN LOVING - Formulated without SLS, SLES, phthalates, and parabens to safely cleanse ALL your odor prone areas. For outrageously effective odor control, follow with any Lume Whole Body Deodorant. PEONY ROSE - Light, romantic, and laced with the sheer scent of delicate blossoms and citrus bergamot. Our acidified cleansing formula supports skin that smells better longer. Our body wash doesn’t just remove odor, it is also clinically proven to control odor for 24 hours after you step out of the shower.