FLEXIBLE HOLD & NATURAL FINISH: Our product is versatile and gives a flexible hold for a smooth natural look on your hair. This non-greasy formula delivers an anti-frizz finish while creating a natural flow with most hair textures. SIGNATURE SCENT: Because a guy’s hair should smell as good as it looks. This hair crème is infused with our signature scent. Subtle, intriguing, and perfect for the bold, modern guy. PERFECT GIFT FOR MEN: Our product was made with natural ingredients and makes a perfect gift for your man. Made of environmentally friendly materials and makes it easy to take on the road, or just keep an extra kit wherever you are. HOW THE MAGIC HAPPENS: You can work a small amount of creme into slightly damp or dry hair. Style as usual.