FEELS AS LIGHT AS A FEATHER. The lightweight feeling of our lipstick is ideal for comfortable all-day wear without the risk of chapping your lips. The formula is not overly drying, so your lips will look plush and feel great all day long. LUXURIOUS AND SILKY TEXTURE. The velvety texture of our expertly crafted formula easily glides over the lips to provide definition with its highly concentrated pigments. Get full, pillow-soft lips with our lipstick. IMPRESSIVELY CONCENTRATED FORMULA. The highly concentrated formula of our lipstick is lasting and intense, providing color payoff that brightens the smile. The full-coverage color is rich and creamy to ensure a wonderfully sensory experience. CHANNELING VITALITY VIA SENSORIAL EXPERIENCES. Colors, textures and sensorial emotions are continuously evolving thanks to scientific research, state of the art technology and innovation. PUPA Milano is make-up and skin care with top quality appeal. PUPA Milano - MADE IN ITALY. PUPA Milano is all about creativity, design, trends and "Made in Italy" beauty. Discover our complete range of luxury makeup, skin care, beauty kits, and sun care products. Perfect for any occasion, big or small. Target Audience: Women