DELICIOUS TASTE - With a kaleidoscope of eleven yummy flavors this fluoride-free formula is designed to make brushing more enjoyable for everyday oral care. CHILDRENS NATURAL CERTIFIED TOOTHPASTE - Formulated with 40% xylitol, calendula and silica, our kids toothpaste has no fluoride and gently cleans and polishes teeth. Helps remove plaque with regular brushing SAFE - Proudly COSMOS NATURAL certified by Ecocert, a globally recognized International Standard for certification of natural products. Suitable for 6+ months & safe if swallowed when used as directed FLUORIDE FREE - Made with natural flavor & free from fluoride, sugar & artificial color. Each 1.76 oz tube of kids fluoride-free tooth paste lasts about a month per child, depending on brushing habits GENTLE CARE FOR GUMS - Enriched with calendula, this children's non-fluoride toothpaste offers gentle care for little gums. An ideal size for daily use; for babies, toddlers and kids 6 months and up NATURAL TOOTHPASTE FOR BABIES & KIDS