BEST VALUE, HIGHEST MAGNESIUM, ZINC, AND POTASSIUM CONCENTRATIONS: Ionic Lytes is the most concentrated liquid electrolyte formula with 30% higher mineral levels. We also provide 96 servings per bottle compared to 48 servings from competing brands. Ionic Lytes delivers the best value of the highest quality liquid electrolytes. PURIFIED, IONICALLY CHARGED SEA MINERALS: Ionic Lytes is made from a carefully sourced blend of sea minerals. Using an extraction and purification process, electrolytes are clean while maintaining their natural ionic charge and small particle size. RAPID CELLULAR HYDRATION: Achieve total body hydration at the cellular level. Assists in improving athletic performance & recovery, enhancing mental clarity, reducing signs of aging, improving energy levels, and supporting overall health.* NON-FLAVORED, SUGAR-FREE, KETO-FRIENDLY: Please note Ionic Lytes is not focused on taste. It has a salty, mineral taste. If you are sensitive to taste, consider adding a squeeze of lemon or add to smoothie or juice. It is 100% Keto Approved. MADE IN THE USA, 3RD PARTY TESTED, cGMP FACILITY: All our products are proudly produced in a cGMP certified facility in the USA, and 3rd party tested for purity, concentration & efficacy. Ionic Lytes is vegan, non-GMO, sugar-free, artificial ingredient free, kosher, and Halal approved. *** Update: Packaging has been improved to ensure product does not arrived damaged.***