ECO HAIR BRUSH: Giorgio Naturals brushes are sourced from FSC certified, sustainably-cut forests with the goal of having a minimal impact on the Earth. Our brushes are recyclable, with no plastic or harmful materials that pollute the earth and atmosphere. SMOOTH DETANGLING: A wood bristle hair brush is ideal for effortlessly detangling thick, coarse, and curly hair without snagging, pulling, or breaking hair follicles. The microscopically smooth wood bristles glide gently and are perfect for daily grooming. WOODEN BRISTLES: Unlike nylon or boar bristles, wood bristles are hypoallergenic, produce no ionic static charge, and grasp the hair’s natural oils and spread these evenly throughout the hair, keeping it shiny and smooth while adding sheen and luster. AIR CUSHIONED PADDLE: The cushioned base stimulates blood flow in the scalp, producing healthier hair, encouraging hair growth, and enriching hair follicles with natural oils, while a small ventilation hole relieves air pressure to avoid damaging the scalp GUILT FREE GROOMING: Giorgio is a family business dedicated to environmentally friendly grooming and styling tools. Buy confidently knowing that the Giorgio brushes and combs are made responsibly with the goal of having a minimal impact on the Earth. About Giorgio Naturals: Sustainably made from ultra-light, durable, and all-natural beechwood, laser engraved for enhanced grip. The beechwood bristles allow for a gentle, anti-static, detangling experience, eliminating any pulling or hair breakage. The air-cushioned base ensures a comfortable glide while stimulating the scalp and spreading natural oils. Suitable for all hair types, lengths, and textures. Brush Care - To remove excess hair, comb thoroughly with a hairbrush cleaner. About Giorgio: We are a family run company, with the vision of developing beauty products for all audiences in a responsible and sustainable fashion. We’ve avoided harmful heavy metals and nylon products in order to produce quality products out of wood and cellulose acetate – safe for the consumer, eco-friendly and sustainable trusted materials. Our “eco brush” and customer-first attitude has led us to constantly try and improve our product and brand, eventually developing our magnum opus, the Giorgio Naturals collection. This collection is at its core a vegan brush; made entirely of wood with a silicon cushion it is a plastic free extremely durable product. They best embody our eco friendly hair brush design, with an ergonomic grip, wood bristles, and wooden paddles.