PLANT-BASED LAUNDRY DETERGENT: Biokleen uses plant-derived cleaning agents to eliminate tough stains and odors, leaving your clothes crisp and fresh. FOR USE IN STANDARD AND HIGH EFFICIENCY WASHING MACHINES: Biokleen works great in High Efficiency and Standard washers. It uses zero artificial fragrances or dyes and leaves a natural, fresh scent on your clothes and fabrics ULTRA-CONCENTRATED: Biokleen laundry products are 3X concentrated to reduce packaging, waste and energy. NO HARSH INGREDIENTS: Biokleen liquid laundry soaps are plant-based, eco-friendly solutions with no artificial fragrances or dyes. Our products never contain phosphates, chlorine, ammonia, or brighteners. MADE IN THE USA: We use biodegradable ingredients, never test on animals, and are manufactured in the USA with US and imported parts For dirty or smelly laundry, it's Biokleen to the rescue. Our formulas use powerful plant-derived and mineral-based cleaning agents to breakup stains and eliminate odors, leaving clothes clean, fresh and smelling great. Safer Choice certified, Biokleen Laundry products are highly concentrated to reduce packaging, waste and energy use. Biokleen is proudly manufactured in the U.S. and made with a commitment to people, pets and our planet. With a natural Lavender Lily essence, this jug lets you do 300 loads of laundry, making it easier than ever to keep clothes fresh. If you have any questions, please don't hesitate to reach out.