Why omega-3s - Research shows that the essential fatty acids EPA & DHA in fish oil support heart, brain, eye & immune health; Omega-3s may also help support a healthy mood Doctor-recommended formula - Nordic Naturals Ultimate Omega Xtra features high concentration omega-3 fish oil in soft gels; The added Vitamin D3 aids in calcium absorption & supports mood, & immune system health Better absorption, better taste, no fishy burps - All of our omega-3 fish oil concentrates are in the triglyceride molecular form (the form naturally found in fish) for optimal absorption; Ultimate Omega Xtra has a great lemon taste Purity guaranteed - Every batch of Nordic Naturals fish oil is crafted from fresh, wild-caught, omega-rich fish; We are committed to using only non-GMO, gluten- & dairy-free ingredients with no artificial colors, flavors, or preservatives ETHICAL INNOVATION - Nordic Naturals is proud to be at the forefront of sustainable & ethical practices in the natural products industry. Through science & innovation, we are committed to delivering safe, effective nutrients to support foundational wellness.