Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious long-lasting deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves. ion Hair Color's superior quality proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation- our microscopic pigment molecules oxidize slower allowing them to penetrate deep into the cortex of each hair strand for long-lasting fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within. Not to mention ion Hair Color is gentle on hair. Unlock your hair's true potential with ion's cutting-edge salon-quality color science and bring home vibrancy like never before. The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.