ITS NOT A SHAVING CREAM, IT'S CELLA - The secrets of its success lie in the strict production process; the carefully selected top ingredients, saponification using the hot-mix method in a steam boiler, and the fact that it is slowly matured in special temperature-controlled tanks. WHY IT IS FANTASTIC - The original recipe, which dates back to 1899, ensures a frothy, compact, softening high performance foam that moisturises the face during shaving, preventing irritation and leaving the skin incredibly soft. Its characteristic almond scent and the ease with which the razor glides after application make for a truly unique shaving experience. DIRECTIONS FOR USE - To obtain a soft, firm foam, wet the brush in warm water, pick up the cream soap and begin to lather it in a bowl with circular movements, then lather up the face, spreading the foam over the skin evenly, PROUD HERITAGE - This Cella formula has been a favorite of master barbers throught Europe for 125 Years. It's thick rich lather, comforting almond scent, lubrication and emoliation have made this shave soap a leading brand. The family owned Cella business maintains the highest quality standards - old world craftsmanship never goes out of style MADE IN MILAN, ITALY SINCE 1899 - Cella is proudly a family owned business of 4 generations that does not compromise on quality