Gently Cleanse & Intensify Colors: EQyss Premier Pet Shampoo uses a formula of natural botanical extracts to gently cleanse, brighten, and intensify all colors. Makes whites brilliant, browns richer, and darks even darker and shinier than ever before! No need for a blueing agent or coat whitener, which can dry out or do damage to your pet. Made with Botanical Ingredients: Our pet grooming supplies are salon-quality and infused with natural botanical ingredients for a weightless feel and residue-free finish. pH balanced and made without harsh detergents, alcohols, irritants, or cleansers so you don't have to worry about stripping your pet's coat of essential moisture. For All Dogs & Cats: This color intensifying pet shampoo works for all breeds of dogs, cats, puppies, and kittens. It leaves the hair shaft completely clean, not coated with silicone, oil, or synthetic polymers. Also adds volume and moisturizes dry, flaky skin and coat! How to Use: For best results, use as is and do not dilute. Apply shampoo to wet coat and massage to work up lather. Rinse thoroughly, then follow up with Premier Pet Conditioner. Rinses out quickly and easily and has a refreshing tropical scent. Pair with Premier Line of Pet Products: For best results, use with EQyss Premier Pet Conditioner and Premier Pet Spray for maximum conditioning and moisturizing of skin and fur.