The author of the best-seller  Free the Idea Monkey  and the cult classic  Flirting  with the Uninterested , has created an entrepreneurial roadmap showing us how to become, manage or optimize the Disruptors, the people like Elon Musk and Sheryl Sandberg who repeatedly change the world. It is candid, funny, practical--and powerful.    "Mike and the people he calls friends leave a big wake. This book will show you how they do it. --Marshall Goldsmith, Thinker50, #1 executive coach and only two-time #1 leadership thinker in the world The assumptions we have been making about Disruptors are wrong. It isn't just  courage (and a bit of luck) that make them successful again, and again, and again. Their strategies for repeated success are observable and learnable.    "This book is the bible for second...and third chances." --Mike Michalowicz, author Profit First In Plan D, entrepreneurial anthropologist (and successful serial entrepreneur himself) Mike Maddock examines the often misunderstood "superhero powers" that allow the most successful leaders to create immediate and repeatable impact in the face of incredible obstacles. In this book, you will learn how they: 1)  Turn problems into solutions 2)  Use their demons to drive them to greatness 3)  Use simple, repeatable frameworks to accelerate success 4)  See and benefit from opportunities most of us miss 5)  Think differently under pressure "Mike Maddock is one of the most uniquely engaging thought leaders I know. His authentic style is captivating, and his ability to inspire using critical lessons from both startups and Fortune 100's is priceless. I'd recommend him to our CMO and our CFO because they would both love learning from him." --Robert A. McDonald, retired chairman and CEO of Procter & Gamble.   You are working on Plan A. You are thinking about Plan B. Now, it's time for Plan D, The book that will teach you how to dream, drive and deliver like the people who change the world. "Mike and the people he calls friends leave a big wake. This book will show you how they do it." Marshall Goldsmith -- Thinkers50 #1 executive coach and the only two-time #1 leadership thinker in the world "This book is the bible for second...and third and fourth chances." Mike Michalowicz -- Author of "Profit First" and "Clockwork" "Mike Maddock is one of the most uniquely engaging thought leaders I know. His authentic style is captivating, and his ability to inspire using critical lessons from both startups and Fortune 100s is priceless. I'd recommend him to our CMO and our CFO because they'd both love learning from him." Robert A. McDonald -- Retired chairman, president and CEO of Procter & Gamble and former secretary of U.S. Veterans Affairs "Leaders learn and grow by using their heads and their hearts. Mike has a talent for speaking to both. This book is timely, insightful, relevant and wise. Read it and grow." Lynne Twist -- Author of "The Soul of Money," founder and president of Soul of Money Institute, co-founder of the Pachamama Alliance "Mike is a connector of ideas and people, and this book contains many of my friends. More importantly, it contains lessons that will save you from some hard knocks and earn you millions in the process." Verne Harnish -- Founder of Entrepreneurs' Organization (EO) and author of "Scaling Up (Rockefeller Habits 2.0)" "The enemy of courage isn't cowardice. It is the need to fit in. Disruptors don't fit in, so this book is about how to be courageous when you need to most. Dev Patnaik -- CEO Jump Associates "I approve of everything in this book except the swearing. Please be patient with Mike. God's not finished with him yet." Nancy Maddock -- Mike's (very patient) mom "When I see Mike speak, I am always struck by how he blends empathy and expertise. He seems to be able to channel the wisdom and concerns of leaders from big and small businesses alike." Scott Mordell -- Global CEO of Young Presidents' Organization "When you're disruptive in school, you get criticized and punished. When you're disruptive in business, you get praised and rewarded. This makes Mike uniquely qualified to show you the way. His book and speeches are a fantastic way to disrupt your next meeting or conference." David Rendell -- Author of "The Freak Factor" Shift happens. It's time for Plan D. Long gone are the good old days where a sudden market shift was tempered ― even held back ― by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge. Today, "what's next" is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors. This book explores two questions about them: 1. What makes them special? (So we can do what they do and upend our competition as well.) 2. How do they think? (So we know how to man